SFA Saniflo Canada announces website URL update to reflect global alignment with parent company, SFA Group
Transitioning from Saniflo.ca to SFASaniflo.ca, starting May 12, 2025, the new website URL will enhance the brand experience for visitors.
SFA Saniflo Canada announces website URL update to reflect global alignment with parent company, SFA Group
Transitioning from Saniflo.ca to SFASaniflo.ca, starting May 12, 2025, the new website URL will enhance the brand experience for visitors.
Cambridge, ON (MAY 12, 2025) — SFA SANIFLO CANADA, a division of SFA Group and a global leader in above-the-floor macerators, grinders, drain pumps, and lift stations, today announced an upgrade to its digital footprint. Effective May 12, 2025, the company will transition its website URL from www.saniflo.ca to www.sfasaniflo.ca. This strategic change highlights SFA Saniflo’s alignment with the global SFA Group, a trusted name in plumbing innovation for more than six decades.
Why This Change?
This update emphasizes SFA Saniflo’s connection to the SFA Group’s broader global brand family, refining the digital experience for its users while fortifying its position within the international framework. The new domain brings several advantages:
- Global consistency: By incorporating "SFA" into the domain, the updated URL underscores SFA Saniflo’s integration within the internationally recognized SFA Group, enhancing brand clarity and identity.
- Streamlined accessibility: The new URL provides a direct connection to resources and products across the entire SFA portfolio, simplifying access for customers and partners.
- Future growth opportunities: The transition paves the way for future innovations, reflecting the company’s forward-thinking approach and dedication to excellence.
The transition to our new website URL reflects our commitment to establishing a unified global identity while continuing to provide the exceptional products and services that have earned our customers' trust over the years. This evolution marks an exciting milestone, unlocking new opportunities as we grow and shape our future.
What to Expect During the Transition
The transition has been carefully planned to ensure uninterrupted access for all visitors:
- Seamless migration: Visitors will continue to access SFA Saniflo’s products and services without disruption, as www.saniflo.ca will automatically redirect to www.sfasaniflo.ca.
- Ongoing support: SFA Saniflo’s commitment to customer service and product excellence remains unchanged.
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ABOUT SFA SANIFLO CANADA
About SFA Saniflo Canada
SFA Saniflo Canada – whose parent company, SFA GROUP, originated macerating plumbing technology – offers a complete line of above-floor macerating and grinder pump systems, drain-water and condensing pumps, sewage ejector pumps, and heavy-duty lifting stations for a wide range of residential, commercial, and industrial applications. SFA GROUP developed its innovative, “above-floor plumbing” technology more than a half-century ago and has led its commercialization worldwide. Today, the company markets macerating technology through 30 subsidiaries and a network of distributors, doing business in more than 80 countries. It has sold more than eight million units worldwide since 1958. SFA SANIFLO products are available through independent sales agents throughout North America, and the product line is currently available at most major plumbing wholesalers and hardware retailers. https://www.sfasaniflo.ca/en
Media Contacts:
Lisa Raffaele
Bubblegum Canada
647.896.0743
Katherine Doak
Bubblegum Canada
647.825.3927