SFA Canada Promotes Justin Cooper to National Commercial Sales Manager

Cambridge, ON – (October 20, 2026) – SFA Canada is pleased to announce the promotion of Justin Cooper to National Commercial Sales Manager, effective immediately.

Cooper previously served as SFA Canada’s Western Canada Commercial Account Manager. During nearly five years with the company, he has consistently demonstrated exceptional dedication to the company’s customers and partners, combining strong commercial leadership, strategic insight, and a results-driven approach that have been instrumental in strengthening partnerships and driving SFA Canada’s growth and performance across Western Canada.

In his new role, Cooper will oversee SFA Canada’s Commercial Sales Division nationwide, leading the Commercial Sales Team’s continued growth and strengthening relationships with customers and partners across the country. He will report directly to Phil Warren, Managing Director of SFA Canada.

As National Commercial Sales Manager, Cooper will oversee all aspects of SFA Canada’s wholesale business across the country, including account management, sales development, product training, support for sales agencies, and the management of SFA’s Commercial Account Managers.

Cooper brings 15 years of sales experience across multiple industries, including water filtration and oil and gas. His background includes sales, business development, account management, and customer relationship development. He will also join the SFA Canada Management Team, bringing his field experience, customer knowledge, and commercial perspective to the company’s national leadership group.

“Justin’s promotion is well deserved and reflects the results he has delivered in Western Canada, as well as the trust he has built with our customers, partners, and team,” said Phil Warren, Managing Director, SFA Canada. “His experience and understanding of our commercial market will be valuable as he takes on leadership of our Commercial Sales Division nationally. This appointment also reflects our commitment to developing our people from within and creating opportunities for continued growth at SFA Canada.”

Cooper’s appointment represents an important step in the continued development of SFA Canada’s commercial business and national organization.

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About SFA Canada

SFA Canada, part of SFA GROUP, the pioneer of macerating pump technology, offers a comprehensive range of innovative above-floor and below-grade pumping solutions, including macerating and grinder systems, graywater, condensate and submersible pumps, as well as heavy-duty lifting stations. Driven by innovation, performance and reliability, our solutions are designed to meet the evolving needs of residential, commercial and industrial markets while delivering greater flexibility and efficiency across a wide range of applications. SFA GROUP developed its innovative, “above-floor plumbing” technology more than a half-century ago and has led its commercialization worldwide. Today, the company markets macerating technology through 30 subsidiaries and a network of distributors, doing business in more than 80 countries. It has sold more than eight million units worldwide since 1958. SFA Saniflo products are available throughout North America, and the product line is currently available at most major plumbing wholesalers and hardware retailers.