Jason Bray

Jason Bray is an Inside Sales & Technical Support Specialist at SFA Canada. In this role, he supports after-sales service, bilingual customer care, inside sales, and technical support, helping customers with product questions, service needs, and technical concerns while ensuring a positive customer experience.

Jason is a senior bilingual technical support leader with more than 20 years of experience in call centre leadership and customer care. His background includes technical support and customer service roles with organizations such as Keystone Automotive Operations, Intuit, Honeywell Security, and Hewlett-Packard. He has extensive experience building and improving client-centric support frameworks, launching new facilities, leading multilingual teams, introducing value-added services, and coaching employees to achieve strong performance results.

Jason combines analytical problem-solving with a strong focus on customer satisfaction. His expertise includes customer trend analysis, support operations, team recruiting and onboarding, performance coaching, complaint resolution, CRM systems, and using operational metrics to improve service delivery and support continuous training.

Outside of work, Jason enjoys photography, reading, and group activities centred on problem-solving, including escape rooms and role-playing games.